SEO Tips for Google

Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site. Let’s start from the top:

META Tags- Sorry, but Google doesn’t read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.

URL- Having a keyword or words in URL will help you somewhat. Having a key word in your URL is not by any means a guarantee, but it never hurts.

TITLE Tag- This is an important step, use this tag wisely. Place your top keywords here. Remember, your page is indexed starting from the top of the page. Make this one count.

Site content- The first paragraph of your site is a crucial part of your optimization. This will also be used as your site’s description. Be careful not to overdo it on the keywords. Make sure your content makes sense. Your keywords should make up a total of 6% to 8% of your page content. An average of three hundred words is a good rule of thumb.

Header Tags- Header tag should be considered important. Make headers uniform on your site. I like using them on the top of my page just before the first paragraph.

ALT Tags- These tags are great for adding keywords to images, so take advantage of them. I also use mouse over text with linked text.

Links- Any links you have on your site should have key terms in them. Never use "Click Here" or other unrelated words when creating links.

Bonus tip: When exchanging text links, use key phrases as the actual links. This will certainly help you out.

For Example:

Affordable Search Engine Optimization & Web Site Marketing
Mr. SEO is the leader in SEO. We handle targeted traffic, marketing and more. We also offer Web Site Marketing Articles to help you get more traffic to your site.

Links exchange- This will help boost your overall ranking. It’s actually better to be linked from another site (one way) than reciprocal (both sites linking to each other). Being linked one way is a huge bonus. However, the following should be kept in mind.

A: The site you are linking to needs to be related to your site.

B: Google’s page rank of the site should be higher than yours; the higher the better.

C: Avoid linking to sites that have too many links. A site that has forty or more links will only hurt you.

Bonus Tip: See where you rank on Google by using this free tool.
http://www.googlerankings.com/ultimate_seo_tool.php

This Google ranking tool will show you under what keywords you are found on. Use this to help adjust the keywords you want to be found under. Be sure to check your ranking before you start any optimization. Then do it again 3 – 4 weeks after you have made your adjustments. See if your ranking has gone up.

Joe Balestrino is a published author and owns www.mr-seo.com (Affordable SEO) and www.jnb-design.com (Affordable Web Design) . For more info on SEO or his services, visit his websites or email him at joe@jnb-design.com 

Simple 7 SEO Tips For New or Redesigned Website

I have helped many websites in the launch or redesigning the old website. These are from different niches, there are number of tasks that you need to do to make sure that your SEO starts off in the right direction. Most of all, these first tasks will no longer take 1 or 2 hour and is definitely worth it.

1. Setting up Webmaster Tools
Google Analytics is great, but you should verify your website with other webmaster tools as well. There are many services provided by these webmaster tools to diagnose problems in your website. Sitemaps option allows you to find error pages on your website and there are other tools link finding the incoming back links.
-Google Webmaster Tools
-Yahoo Webmaster Tools
-Bing Webmaster Tools
When your website is ready to go live, it is always useful to track your visitors. You can start successful campaigns. Google Analytics is a free useful tool that you can install on your website. You can sign-up for a free account or you can pay someone to install JavaScript code on your website. Furthermore, go the extra mile and track main activities on your websites. These will help you improve your conversion rates.
2. Fix Canonical URL Issues
This is easy to fix, but many websites ignore. If you are running a blog, All in One SEO plugin can auto fix this problem. Choose one URL either with www or without www; it solves the problem of having multiple URL for the same web page.
Moreover, make sure your main links to /index.html or any that you may have. You can add to PHP sites in htaccess file.
Options + FollowSymLinks RewriteEngine on RewriteCond% (HTTP_HOST) ^ domain.com Http://www.domain.com/ //www.domain.com/ RewriteRule ^(.*)$ $ 1 [L, R = 301] RewriteRule ^ index.html $ / [R = 301, L]
Make sure the code is correct even I have written it. It is always good to double check.
4. Adding Robots.txt File
There are other files that get indexed such as accounting files. If you want to restrict access, you need to replace “/ folder / with the folder (s) you want to restrict.
User-agent: *
Disallow: / folder /
This will help you keep everything getting indexed.
5. Submitting XML Sitemaps
You can submit your xml sitemap to search engines. There are several tools to make xml sitemap and plugins for blogs. Each search engine allows you to submit your sitemap from the webmaster tools. Many search engines will find your website through this way.
6. Setup Your Local Business Listings
In almost all the search engines there is an option of local business and in Yahoo, Google, and Bing you can submit your website to local search. There is a free tool that helps you manage your local business listings called GetListed. You can manually submit your website on each of the search engines. Simple way is to search on each search engine with “local business listing or add local listing in Google, yahoo, Bing”
After submitting to search engines local listings, submit to local directories like Yellowpages, Superpages. You can do it manually, but you can outsource the work for 30-40$.
7. Adding 301 Redirects
This is very important for your business. After redesigning, many websites change there domain name. You need to keep the old URL and 301 redirect reduces the risk of loosing search engine rankings. Adding the 301 redirect to all pages would be helpful. These SEO tips will surely help you gain from your business

 

Beyond the Top 10 SEO Tips

• Come to one of our SEO workshops in Orange County
• Check out Viralogy's new tool, the first Ecommerce Grader
• Study the History of Search Engine Optimization
• Attend SEO seminars, summits, and conferences
• Subscribe to GoogleWebmasterHelp on YouTube
• Read link building articles from Link Building Expert, Eric Ward
• Learn Video SEO with Mark Robertson of ReelSEO.com
• Study and practice the top Local Ranking Factors by David Mihm
• Follow all the gurus and hastags of search (#seo #sem #ppc)
• Listen to Webmaster Radio
• Live by the Best SEO Audit List at BlogMarketingToolkit.com
• Subscribe to MattCutts.com (Principle Engineer at Google)
• Become an AdWords Qualified Professional
• Join SEMPO, SEOMoz, and Search Engine Watch

Website Optimization is a complex issue, but should be known by every entrepreneur who wants to succeed on the Internet.
According to the dictionary of the Royal Spanish Academy, optimize is finding the best way to perform an activity. Therefore, optimization of your website would make it comply with the best possible with each of its functions.
Recall that if a site is designed only to achieve success in the Search Engines, better known as search engines will not be successful with users as the machines do not buy, not sell it. If, however, is intended only for individuals, difficult to achieve a good positioning in search engines and users will not find, therefore, not sell. In conclusion, a successful web site must comply with both their functions inevitably related to Search Engines such as those associated with the usability by site visitors.
We have said that anyone wishing to succeed in the Internet market should make a website that is a true "virtual branch." That is, this should be an extension of your company and operate as a local online. For this, the site must achieve the objectives for which it was created, must be compatible with the principles and policies of the Company, be functional and actually transmit useful information to its users.
In order to reach a site that complies with the characteristics listed above, you must have the help of a Web Optimizer you know how that site should work and how to achieve it.